Faded colors and a dreamy soundtrack set the mood for Gucci's Bloom film campaign. As Dakota Johnson, Hari Nef and Petra Collins wander playfully through a city apartment overtaken by a wild flower garden, all signs of urban life disappear in lieu of a sepia-toned wilderness. They eagerly splash in a secluded lake and raise their hands to the sky to welcome the start of a shimmering rainstorm.

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Dakota Johnson ... Actor/Actress, Hari Nef ... Actor/Actress, Petra Collins ... Model
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Glen Luchford ... Director

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