Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Fruit of the Loom COOLZONE Fly Boxer Briefs TV Commercial, 'The Importance of Vents'

This spokesman says that Fruit of the Loom's COOLZONE Fly Boxer Briefs have vents, which have understated importance. To prove how important vents truly are, he closes all the air vents on a bus, in a taxi and in an office. Quickly panic and chaos ensues as the people involved are driven to madness by the heat. Fruit of the Loom says without vents it's hard to keep your cool.

Advertiser Profiles
Tagline
“Without Vents, It's Hard to Keep Your Cool”
Songs - Add
Mood
Active
Actors - Add
Andy Buckley ... Narrator, Regen Wilson ... Man in taxi
Agency
The Richards Group, Inc. (Agency), Crispin Porter & Bogusky (Creative Agency), Crispin Porter & Bogusky (Media Agency)

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