Nongshim America TV Spot, 'S.H.I.N.' Featuring aespa

A sweeping aerial view reveals a glowing, futuristic city anchored by a towering red “SHIN” sign. Inside a sleek observation deck, K-pop group aespa stands together, each holding a freshly prepared bowl of noodles as red spice blooms through the air. Close-up shots of swirling Nongshim noodles—spicy Shin Ramyun and Toomba Stir Fry—steaming with hot broth, cut to the group dancing with bright, playful energy as the words “Just spicy? It’s happiness!” appear. The scene widens to show people across the city enjoying the noodles with smiles, laughter, and joyful movement, as the city glows in warm reds and neon light behind aespa. Nongshim invites you to embrace the energy of SHIN and discover the joy of Spicy Happiness In Noodles.