A man in a suit and tie tells us that the best seats in the house are in the student section. He walks through a crowd of decked-out University of Oregon Ducks fans and makes an announcement as the fans cheer loudly: Taco Bell and the College Football Playoff are creating student sections at the football semifinals and the National Championship game. He invites football fans to visit the Live Mas Student Section website for a chance to get tickets in the student section.

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“Live Mas”
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Draftfcb (Agency), Spark SMG (Media Agency)
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