Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Target TV Commercial, 'Chapter One: The Journey Begins'

Bullseye, the Target dog, leads three children through a snowy forest until they reach a white vortex. One at a time, the kids jump into the aura and make it to the other side, emerging from piles of snow and entering an enchanted winter wonderland. The town is decorated with candy and populated with characters from My Little Pony, LEGO, Teenage Mutant Ninja Turtles and more. Everybody is congregating near a giant tree that is about to be lit for the holiday season. However, as the gingerbread mayor plugs in the chord, the bulb at the top of the tree overloads and all the lights go out. As the characters debate about who will fix the Christmas light, one of the girls raises her hand and volunteers her group. Her two friends are a bit reluctant, but everyone cheers as they set off on their adventure.

Advertiser
Advertiser Profiles
Tagline
“Expect More. Pay Less.”
Songs - Add
Mood
Active
Events & Venues
Holidays Dec 7, 2015 - Dec 31, 2015
Actors - Add
Olivia Trujillo ... Girl in pink coat, Shiloh Nelson ... Blonde girl, Robert Daniel Sloan ... Boy
Agency
72andSunny (Agency), AKQA (Creative Agency), AKQA (Digital Agency)

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