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Target TV Commercial, 'Chapter One: The Journey Begins'

Media Measurement

National Airings
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First Airing
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Last Airing
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Creatives
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Recently Aired On
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Est. Spend
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TV Impressions
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National Impressions
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Local Impressions
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Attention & Performance Analytics

Attention Score
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Industry Avg. Score
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Earned Online Views
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Social Impressions
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Engagement Rating
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Bullseye, the Target dog, leads three children through a snowy forest until they reach a white vortex. One at a time, the kids jump into the aura and make it to the other side, emerging from piles of snow and entering an enchanted winter wonderland. The town is decorated with candy and populated with characters from My Little Pony, LEGO, Teenage Mutant Ninja Turtles and more. Everybody is congregating near a giant tree that is about to be lit for the holiday season. However, as the gingerbread mayor plugs in the chord, the bulb at the top of the tree overloads and all the lights go out. As the characters debate about who will fix the Christmas light, one of the girls raises her hand and volunteers her group. Her two friends are a bit reluctant, but everyone cheers as they set off on their adventure.

Advertiser
Target
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“Expect More. Pay Less.”
Songs - Add
None have been identified for this spot
Ad URL
http://www.target.com/adventure
Mood
Active
Events & Venues
Holidays Dec 7, 2015 - Dec 31, 2015
Actors - Add
Olivia Trujillo ... Girl in pink coat, Shiloh Nelson ... Blonde girl, Robert Daniel Sloan ... Boy
Characters
Barbie, Bullseye, Elmo, Gingerbread Man, Minions, Teenage Mutant Ninja Turtles
Agency
72andSunny ... Agency, AKQA ... Creative Agency, AKQA ... Digital Agency, Essence ... Media Agency
Screenshots
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