Truck Hero TV Spot, 'Powerfully Protective'

Truck Hero describes its truck bed covers of all types -- rollable, foldable and retractable -- as powerfully protective and puts them to the test to prove it. A group of men at a farm stoically hums the classic "William Tell Overture" by composer Gioachino Rossini as one man places a giant sandwich in the bed of a truck and seals the water-resistant cover. A tractor proceeds to dump gallons of water and a full-grown man on the truck. When the others retract the bed cover, the sandwich is revealed, perfectly unscathed by the downpour.