Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Mills TV Commercial, 'As Real As Kids: Big Head'

This kid doesn't know how to act fake. If that baby has a big head, he's going to tell it like it is. General Mills is striving to be more like kids by removing artificial flavors and colors from cereal.

Advertiser
Advertiser Profiles
Tagline
“Cereal as Real as Kids”
Songs - Add
Mood
Funny
Actors - Add
Laura Kathryn MacDonald ... Woman with baby, Natalie von Rotsburg ... Friend of Woman with Baby
Characters
Agency
Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)
Screenshots

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