Busch Beer recognizes people who know what it's like to work hard with their hands. As race car driver Kevin Harvick's crew works hard to get the job done, they see to it that the job's done right. That's when Busch claims that its beer never tasted better -- when it's earned. Harvick not only celebrates his victory with Busch Beer, he also uses it to reward his team's hard work.

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Tagline
“Here's to Earning It”
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Mood
Active
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Kevin Harvick ... Athlete
Agency
Deutsch New York (Creative Agency)
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