Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About XFINITY X1 TV Commercial, 'You're Not Gonna Watch It' Featuring Dee Snider

A band of DirecTV representatives holding satellite dishes perform a reworked version of Twisted Sister's "We're Not Gonna Take It" in a pyrotechnic stage show. The singers shout that customers will be unable to watch, stream and download what they want on the go. A woman sitting at a cafe interrupts by saying that she can catch up on what ever she wants with X1 from XFINITY. Dee Snider, the lead singer of Twisted Sister, is seated at the table across from her and incredulously says he used to like that song.

Advertiser Profiles
Tagline
“The Future of Awesome”
Mood
Active
Actors - Add
Dee Snider ... Musician, Jessie Hendricks ... Girl in Cafe with tablet, Brian Chenoweth ... guy at top of stairs, Jeremy Brandt ... Voice Over), Saki Miata ... Woman with glasses, Shauna Markey ... Redhead woman
Agency
Goodby, Silverstein & Partners (Agency)

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