Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice TV Commercial, 'Block, Destroy, Defend'

In short, funny vignettes, an off-set Terry Crews gives authoritative orders that are reflected onscreen. The word 'odor' constructed of rock is blasted to bits by a stick of Old Spice Odor Blocker as Crews tells viewers to "Attaaaaaaack odor." A pile of dirt is scared off at the sound of a whip as Crews tells us to "Destroy dirt's confidence with Old Spice Dirt Destroyer Body Wash." Finally, a baby cries and streams of water fall from a man's armpit. Crews says you can get your armpits to stop crying like a baby by using Sweat Defense from Old Spice.


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