Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice Swagger TV Commercial, 'Interruption' Featuring Terry Crews

Isaiah Mustafa, the shirtless Old Spice guy, is proudly holding a bottle of Old Spice Swagger in the middle of an old fashion-themed sitting room complete with leather chairs and model sailboats. He is trying to convince women their men should smell like sophistication, but mini Terry Crews keeps popping out and interrupting him. Terry thinks the fragrance should be called "Bear Glove" and keeps shouting it over and over... But, the Old Spice man has a different idea.

Advertiser
Advertiser Profiles
Tagline
“Make a Smellmitment”
Songs - Add
Mood
Funny
Actors - Add
Isaiah Mustafa ... Actor/Actress, Terry Crews ... Actor/Actress
Production
Neil Shapiro ... Director of Photography, Tom Kuntz ... Director
Agency
Wieden+Kennedy Portland (Creative Agency), MJZ (Production Company)
Screenshots

More Old Spice Commercials

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