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Kmart The Giving Hat TV Spot, 'Benefiting St. Jude's Children's Hospital'

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A boy sits in a classroom and looks over to the empty desk next to him. He wonders what he can give to the child who usually sits next to him but is not there due to illness. He comes up with a warm hat, which he wraps up and the the other child opens up and puts on in the hospital. To benefit St. Jude's Children's Research Hospital, Kmart created "The Giving Hat" program, which will donate a portion of the proceeds from the sale of a special line of hats to the hospital.

Advertiser
Kmart
Advertiser Profiles
Facebook, Twitter, YouTube
Promotions
Kmart will donate $1 from in-store or online purchase of qualifying hat (expires: 12/31/2015)
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None have been identified for this spot
Ad URL
http://www.kmart.com
Mood
Emotional
Events & Venues
Holidays
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None have been identified for this spot.
Agency
Foote, Cone & Belding (FCB) ... Agency
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