Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's TV Commercial, 'The Wish Writer: Firetruck'

A little girl watches as her younger brother stares in amazement at a shiny red firetruck displayed in a store window. She can tell that he really wants it, so she writes in her magic notebook and next thing the kids know, they are riding off on a real life firetruck. When the children arrive at the toy store, the younger brother slips a letter off intended to be delivered to Santa. The next morning, the young girl walks into the living room to see her younger brother holding the fire truck he wanted. A little saddened, the young girl's eyes light up when she hears a young puppy barking and running to her. As the young girl laughs and cheers over her gift, the camera pans to behind the younger brother, the magic pen in his hand.

Advertiser
Advertiser Profiles
Promotions
Mail a letter at Macy's and Macy's will donate $1 to Make-A-Wish
Songs - Add
Mood
Active
Events & Venues
Holidays Dec 7, 2015 - Dec 31, 2015
Actors - Add
Hannah Zirke ... Actor/Actress, Brenden Sunderland ... Snowman kid
Characters
Agency
BBDO (Agency), CarlByrd&Co (Creative Agency), Carat USA (Media Agency)

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