As two guys workout at the gym and lift weights, one talks about how switching to GEICO got him "more." His body continues to become more and more defined as he describes all the advantages of GEICO insurance. The commercial takes on the feel of an '80s workout video as they continue their conversation in monotone voices, calling each other different variations of bro. The nicknames include bro-heim, bro-fessor, bro-tato chip and bro-tein shake. By the end of their conversation, the man with GEICO insurance is ripped and his shorts are stretched tight like spandex to fit around his muscular thighs -- he's all about more Teddy Bro-sevelt.