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In this Kia commercial, the narrator compares midsize sedans to Middle C on the piano: basic, boring and fundamental. However, the 2016 Kia Optima is compared to a masterpiece as a man on stage plays a much more complex tune on a grand piano. A next generation Optima drives down a dark road to the melody and the narrator suggests that we buckle up and enjoy.
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Tagline
“Discover the New Kia”
Songs
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None have been identified for this spot
Mood
Active
Actors
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Christopher Walken ... Voice Over)
Agency
David&Goliath (Agency), David&Goliath (Creative Agency), Canvas Worldwide (Media Agency)
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TV Impressions
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VOD/OTT
Attention & Performance Analytics
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Industry Avg.
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