Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About CoverGirl Katy Kat Eye Mascara TV Commercial, 'Noir' Featuring Katy Perry

Pop musician Katy Perry stars alongside two black kittens in a Film Noir inspired commercial, to promote her Katy Kat collection for CoverGirl. Perry claims that her Katy Kat Eye mascara isn't a regular cat eye, but a full coverage, no smudge cat eye that will make your lashes appear 10 times as voluminous. Perry also praises her Katy Kat Matte lipstick, specially designed by her.

Advertiser
Advertiser Profiles
Tagline
“Easy, Breezy, Beautiful CoverGirl”
Songs - Add
Mood
Active
Actors - Add
Katy Perry ... Musician
Production
Roman Coppola ... Director
Animals
Agency
Grey Global Group Inc. (Agency), Starcom MediaVest Worldwide (Media Agency)

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