Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About CoverGirl Plumpify blastPRO TV Commercial, 'Pump Up' Featuring Katy Perry

Classic hit "Pump Up the Jam" sets the tone as pop artist Katy Perry sports a black and red outfit that matches the CoverGirl Plumpify blastPRO mascara tube. CoverGirl claims its newest innovation is designed to boost lash volume and lift them up, up and away.

Advertiser
Advertiser Profiles
Tagline
“Easy, Breezy, Beautiful CoverGirl”
Mood
Active
Actors - Add
Katy Perry ... Musician
Agency
Grey Global Group Inc. (Agency), Starcom MediaVest Worldwide (Media Agency)

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