Multi-Grammy award winning singer/songwriter Alicia Keys joins Levi's in announcing its Women's Denim Collection. As we watch her roam the New York City streets and surround herself with other powerful women, we hear words like "naturally badass," "unique" and "beautiful." Throughout the commercial, we hear Alicia's hit song "28 Thousand Days" blast in the background as women rock leather jackets, selfies and dance moves.

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“Live in Levi's”
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Alicia Keys ... Musician
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FCB West (Agency)

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