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Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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TV Impressions
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Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice TV Commercial, 'Checkmate' Featuring Terry Crews

In this outrageous Old Spice commercial, "Brooklyn Nine-Nine" star Terry Crews yet again passionately advocates the Bearglove scent. He goes from standing in a bathrobe while mimicking Isaiah Mustafa's "Hello ladies" introduction to having his head fly off of and reattach itself to his body while he yells "Beargloooooove!" Then, the camera pans down a very long tree trunk, leading the eye to a woodpecker with Terry's face on it. This is quickly followed by Judge Terry, shirtless and wearing a judge wig while holding a gavel and urging you to get the respect you deserve. Suddenly, Terry realizes he's stuck behind a glass wall. As it turns out, he's a painting hanging above the fireplace in Isaiah's very cozy home. Isaiah tells the painting to be quiet since he's playing chess with a lion. And, checkmate.

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Tagline
“Make a Smellmitment”
Songs - Add
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Funny
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Terry Crews ... Actor/Actress, Isaiah Mustafa
Animals

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