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Cheez-It TV Commercial, 'Superhero' Featuring Desmond Howard

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American sportscaster Samantha Ponder and ESPN sportscaster Desmond Howard are sitting with Cheez the Cheez-It in the middle of an empty college football stadium. Ponder suggests that if Cheez really wants to enter Cheez-It's Heisman Sweepstakes, he should talk to Howard since he's won the award. But Cheez doesn't like the idea and asks if winning the award made him some kind of superhero. Cheez ends the commercial by saying "I am Heisman" and begins to sing a song.

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Cheez-It Original
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Desmond Howard ... Athlete, Samantha Ponder ... TV Personality
Leo Burnett ... Creative Agency, Starcom ... Media Agency
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