Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Cheez-It TV Commercial, 'Superhero' Featuring Desmond Howard

American sportscaster Samantha Ponder and ESPN sportscaster Desmond Howard are sitting with Cheez the Cheez-It in the middle of an empty college football stadium. Ponder suggests that if Cheez really wants to enter Cheez-It's Heisman Sweepstakes, he should talk to Howard since he's won the award. But Cheez doesn't like the idea and asks if winning the award made him some kind of superhero. Cheez ends the commercial by saying "I am Heisman" and begins to sing a song.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
Desmond Howard ... Athlete, Samantha Ponder ... TV Personality
Agency
Leo Burnett (Creative Agency)

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