Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About USAA TV Commercial, 'Member Voices: Rivera Family'

Retired Staff Sergeant David Rivera spent 11 years in active duty before settling down to raise a family. When his teenage daughter was in a recent car accident, Rivera and his wife were relieved that USAA offered them support. The Rivera family has been a USAA member since 2002, and will continue to be one for life.

Advertiser
Advertiser Profiles
Tagline
“We Know What It Means to Serve”
Songs - Add
Mood
Emotional
Actors - Add
None have been identified for this spot
Agency
Campbell Ewald (Agency)

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