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Industry Share of Voice - past 2 weeks
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Engagement

About General Tire TV Commercial, 'Skeet and Edwin's Reel Job: CFO'

General Tire pro fisherman Skeet Reese and Edwin Evers are in the office of the General Tire CFO. When he asks them what the meeting is about, they act like the answer is obvious: Fishing. The two regale the confused man with stories about fishing and...stories not about fishing. As they walk out of the office, it becomes clear why they are in this man's office -- they believe "CFO" stands for "Chief Fishing Officer."

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Edwin Evers ... Athlete, Skeet Reese ... Athlete

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