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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Industry Share of Voice - past 2 weeks
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Engagement

About General Tire TV Commercial, 'Skeet and Edwin's First Day: Live Well'

General Tire-sponsored anglers Edwin Evers and Skeet Reese have decided to give an office job a go. They attempt to park their large trucks with attached fishing boats which doesn't really work out and exchange hellos while carrying their fishing trophies. In Reese's cubicle, which is surrounded by poles and decorated with plaques, he pulls out a drawer to reveal it is organized for tackle. Secretively, he opens the drawer below it, which is filled with water and fish, and pops in another fish which he has attached to his hand. He got away with it...this time.

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Edwin Evers ... Athlete, Skeet Reese ... Athlete

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