To demonstrate how the laundry machine can wreak havoc on clothes, Downy placed a GoPro camera in with a load to be cleaned. During the clean, clothes take a thrashing over 3,000 times per wash, get crushed at over 60 times the g-force present during a rocket launch and get exposed to heat from a dryer hot enough to cook ribs. Detergent may not be enough, but detergent with Downy may be enough to make your clothes look clean and fresh with regular, suggested usage.

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Grey Global Group Inc. (Agency), Publicis (Media Agency)
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