Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Downy Fabric Conditioner TV Commercial, 'GoPro Laundry'

To demonstrate how the laundry machine can wreak havoc on clothes, Downy placed a GoPro camera in with a load to be cleaned. During the clean, clothes take a thrashing over 3,000 times per wash, get crushed at over 60 times the g-force present during a rocket launch and get exposed to heat from a dryer hot enough to cook ribs. Detergent may not be enough, but detergent with Downy may be enough to make your clothes look clean and fresh with regular, suggested usage.

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Grey Global Group Inc. (Agency)
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