Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Downy TV Commercial, 'Outside Smell Test'

Downy brought a bed outside for people to sit in, jump on and smell. The people that participated said that the sheets smelled fresh, and were shocked to find out that the sheets had been washed seven days prior. Ultra Downy fabric conditioner and Fresh Protect are like deodorant for your clothes.

Advertiser
Advertiser Profiles
Tagline
“Wash in the Wow”
Songs - Add
Mood
Funny
Actors - Add
Matt Harrison ... Man in Blue Shirt on Bed
Agency
Grey Global Group Inc. (Agency)

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