People move backwards in slow-motion in this Cadillac ad, which first aired during the 2016 Oscars. A man walks his dogs backwards, two women jog in reverse and a bicyclist cycles the wrong way as a white 2016 Cadillac CT6 drives through the cobblestone, downtown street. The tan leather interior is highlighted, as well as the optional rear-mirror camera on the automobile. According to Cadillac, "Only those who dare drive the world forward." The car brand aims to "Dare Greatly" with their 2016 Cadillac CT6.

Advertiser
Advertiser Profiles
Tagline
“Dare Greatly”
Songs - Add
None have been identified for this spot
Mood
Active
Events & Venues
Oscars Feb 28, 2016
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None have been identified for this spot
Agency
Publicis New York (Creative Agency), Publicis North America (Digital Agency), Carat (Media Agency)

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