American Express Gold TV Spot, 'Premier Rewards: Paul Nicklen'

Photographer and conservationist Paul Nicklen, talks about the responsibility he carries knowing that an entire species can be helped by a single photo. While traversing through the dense forest floor and braving wet rocks near rushing waterfalls, he speaks of bringing things he knows he can depend on, because opportunities are often scarce. While sitting in the middle of a pond, Paul mentions that if he's lucky, one shot will be enough. A beautiful shot of a grizzly bear standing by a pond is caught by Paul only moments after.