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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Toyota Toyotathon TV Commercial, 'Right Light' Song by Perfume Genius

Family members meet up and venture out into a forest clearing in Toyota vehicles. After unloading bundles of lights from the trucks, they arrange the strings in order to set up a special message on the ground. A light snow begins to fall as they see an approaching plane carrying the message's intended recipient: their soldier, Julia, returning home from military service. She gazes out the window, sees the illuminated words, "Welcome home, Julia" and sheds joyous tears over the loving sentiment.

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Toyotathon (expires: 01/03/2017)
Tagline
“Let's Go Places”
Mood
Emotional
Actors - Add
Courtenay Taylor ... Voice Over), Jared Boghosian ... teenage son, Jeff Davis ... guy with beard driving Tundra, Kevin Henderson ... Man sitting on tailgate unwinding lights, Laura Coyle ... aunt in burgundy vest, Margarita Franco ... Mom
Agency
Saatchi & Saatchi (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency)
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