iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact. READ MORE

Exxon Mobil TV Commercial, 'Be an Engineer: Run'

Life would be much different if we did not have engineers and the work they do. Exxon Mobil imagines what it would be like without electronic fitness trackers. A woman goes for a jog, but guess who is tracking her run? A young boy! He rides piggy-back and when they get home, he tells her how far she went. He then asks if she wants to "share her run," which turns out to mean that he just yells out the front door to the neighborhood. When a neighbor yells out a congratulations, the boy tells the jogger that she just got a "like!" Exxon Mobil encourages people to enter the field of engineering.