Not everyone in this car is excited about getting ice cream in the middle of winter, but the Bridgestone Blizzak tires get NHL hockey player P.K. Subban through an icy obstacle course safely so he can treat his nephew.

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Funny
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P.K. Subban ... Athlete, Seth Carr ... Boy in the backseat
Agency
Dentsu America, Inc. (Agency), Publicis Dallas (Creative Agency), Razorfish (Digital Agency), Optimedia (Media Agency)
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