Two pieces of Kellogg's Krave cereal sneak under the bed of a chocolate bar to replace a pair of slippers. The cereal then makes a beeping sound to imitate the alarm and wake up the chocolate bar. As the chocolate bar wakes up and steps into its slippers, the Krave cereal pieces surprise the chocolate and devour it.
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Tagline
“Chocolate Chocolate Yum Yum”
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Funny
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Leo Burnett (Creative Agency), Starcom (Media Agency)
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