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He's coached a lot of great players in his day, but it took the Hardwood Heroes to show this coach what strength really means. The group of young cancer survivors, some with prosthetic limbs visible under their basketball uniforms, are seen dribbling and racing across the court with an impressive intensity. The coach describes their team as #unbustable, saying they motivate and inspire him with their fighting drive.

Advertiser
Advertiser Profiles
Tagline
“Empower the Drive”
Songs - Add
None have been identified for this spot
Mood
Emotional
Events & Venues
March Madness Mar 14, 2017 - Apr 3, 2017
Actors - Add
None have been identified for this spot
Agency
TBWA\Chiat\Day (Agency), Crispin Porter + Bogusky (Creative Agency), OMD West (Media Agency)
Network
CBS

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