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Infiniti TV Commercial, 'Hardwood Heroes: Survivors' [T1]
Ad ID: 1495596
30s
2017
(
Inactive )
He's coached a lot of great players in his day, but it took the Hardwood Heroes to show this coach what strength really means. The group of young cancer survivors, some with prosthetic limbs visible under their basketball uniforms, are seen dribbling and racing across the court with an impressive intensity. The coach describes their team as #unbustable, saying they motivate and inspire him with their fighting drive.
Advertiser
Tagline
“Empower the Drive”
Songs
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Mood
Emotional
Events & Venues
March Madness Mar 14, 2017 - Apr 3, 2017
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Agency
TBWA\Chiat\Day (Agency), Crispin Porter + Bogusky (Creative Agency), OMD West (Media Agency)
Network
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Infiniti TV Spot, 'Hardwood Heroes: Survivors' [T1]
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Infiniti TV Spot, 'Hardwood Heroes: Survivors' [T1]
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