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Planters TV Spot, 'Dictionary Change'

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During a presentation, the Planters Peanut explains how the word “nut” is in the word “nutrition”, yet doesn’t always has nuts as part of a regular diet. The word “nut” doesn’t even sound like it belongs in “nutrition.” Planters NUT-rition mixes contains nuts that are specially mixed for one’s optimal “NUT-rition.” Because of this, the Planters Peanut has changed a word in the English dictionary, forever.

June 06, 2016
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Planters NUT-rition Heart Health Mix, Planters NUT-rition Men's Health Recommended Mix, Planters NUT-rition Energy Mix
“Nutrition Starts With Nut”
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None have been identified for this spot
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Bill Hader ... Voice Over
Foote, Cone & Belding (FCB) ... Agency, Leo Burnett ... Creative Agency, Starcom ... Media Agency

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