Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Walmart TV Commercial, 'Lost & Found: Directed by Marc Forster'

As part of its 2017 Oscars advertising, Walmart asked several directors to envision stories based on a receipt from the chain. Marc Forster's "Lost & Found" story finds kids living in a post-apocalyptic wasteland. One day, lights guide one of the kids to a wrapped present containing a baby monitor with a feed of a smiling child. When the battery dies soon after, the group of kids brainstorms until they figure out where to get new batteries. The video footage, to the delight of the kids, comes back to life when they add a new power source.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Events & Venues
Oscars Feb 26, 2017
Actors - Add
None have been identified for this spot
Production
Marc Forster ... Director
Agency
Haworth Marketing + Media (Media Agency)

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