SoFi takes us inside an old, dark building where a bank used to run in this Super Bowl 50 teaser that is set to air shortly before the Big Game. The place is dusty, strewn with fallen leaves and filled with worn-out records of paper and ink. As we are taken through this tour of the deserted bank, the narrator describes a man-made giant of brick and water that soon outgrew the men. In referencing the 2008 financial crisis, the voice claims the giant turned into something that was out of control, becoming something "too big to fail" and "too big to succeed." At this point, we are led down a pitch-black stairway, inside a vault and toward a bright light as the narrator declares, "This is the beginning of a bankless world."

Advertiser
Advertiser Profiles
Tagline
“Don't Bank. SoFi.”
Music
The song was created for this commercial
Mood
Active
Super Bowl Commercial
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
None have been identified for this spot
Production
Lindsay Skutch ... Producer, Marc Forster ... Director, Megan Ubovich ... Producer, Nicholas Loir ... Director of Photography
Agency
Muh-tay-zik Hof-fer (Agency), Tool (Production Company)

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