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SoFi Super Bowl 2016 Teaser, 'This Is the Beginning of a Bankless World'

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SoFi takes us inside an old, dark building where a bank used to run in this Super Bowl 50 teaser that is set to air shortly before the Big Game. The place is dusty, strewn with fallen leaves and filled with worn-out records of paper and ink. As we are taken through this tour of the deserted bank, the narrator describes a man-made giant of brick and water that soon outgrew the men. In referencing the 2008 financial crisis, the voice claims the giant turned into something that was out of control, becoming something "too big to fail" and "too big to succeed." At this point, we are led down a pitch-black stairway, inside a vault and toward a bright light as the narrator declares, "This is the beginning of a bankless world."

Published
January 26, 2016
Advertiser
SoFi
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Tagline
“Don't Bank. SoFi.”
Songs - Add
Made For Commercial - Rob Barbato
Music
The song was created for this commercial
Mood
Active
Events & Venues
2016 Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
None have been identified for this spot.
Production
Lindsay Skutch ... Producer, Megan Ubovich ... Producer, Nicholas Loir ... Director of Photography
Agency
Muh-tay-zik Hof-fer ... Agency, 360i ... Media Agency, Tool ... Production Company

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