Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
Goldman Sachs to Invest $325M into to Accelerate Modern TV Measurement Currencies. Read More>

SoFi Super Bowl 2016 Teaser, 'This Is the Beginning of a Bankless World'

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

SoFi takes us inside an old, dark building where a bank used to run in this Super Bowl 50 teaser that is set to air shortly before the Big Game. The place is dusty, strewn with fallen leaves and filled with worn-out records of paper and ink. As we are taken through this tour of the deserted bank, the narrator describes a man-made giant of brick and water that soon outgrew the men. In referencing the 2008 financial crisis, the voice claims the giant turned into something that was out of control, becoming something "too big to fail" and "too big to succeed." At this point, we are led down a pitch-black stairway, inside a vault and toward a bright light as the narrator declares, "This is the beginning of a bankless world."

January 26, 2016
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
“Don't Bank. SoFi.”
Songs - Add
Made For Commercial - Rob Barbato
The song was created for this commercial
Events & Venues
2016 Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
None have been identified for this spot.
Lindsay Skutch ... Producer, Megan Ubovich ... Producer, Nicholas Loir ... Director of Photography
Muh-tay-zik Hof-fer ... Agency, 360i ... Media Agency, Tool ... Production Company

Have questions about this ad or our catalog? Check out our FAQ Page.

View All Screenshots