Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'Formal Wear' Song by Shirley Bassey

A woman in a formal evening gown is watching her favorite celebrities on the red carpet through her mobile device. A bit inspired by the award season, she blows a kiss to her neighbor. She continues this as she goes to the DMV, signing her name with a heart on a form. When she's at the deli, the worker calls her number prompting her to look shocked and surprised, accepting the sandwich as if she had just won the award herself. While walking her dog at the end of the day, the woman turns off her phone and returns to a regular set of clothing.

Advertiser
Advertiser Profiles
Tagline
“Mobilizing Your World”
Mood
Active
Actors - Add
Catia Ojeda ... Hero Woman, Eva Longoria , Mila Kunis

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