Media Measurement
Data is based on life of ad, unless indicated otherwise
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Media Measurement
Data is based on life of ad, unless indicated otherwise
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
About UnitedHealthcare Super Bowl 2016 TV Commercial, 'Delivery'
As a man explains to his family that Philly was the first capital, he spots a large slab of meat hanging from a hook. He begins to play the theme song from "Rocky" on his cell phone in preparation for what he is about to do. His wife advises him otherwise, but his daughters cheer him on as he goes to box the slab of meat like a punching bag. As soon as he throws a punch, he groans and we are shown an official medical code from UnitedHealthcare: Activities Involving Boxing. The meat was frozen and his family grimaces when they get a good look at his hand. He waits for his claim to be processed in a diner and lifts a cast in attempt to get the attention of a waitress, saying, "Yo Adrian!" Although her name really is Adrian, she still doesn't think the "Rocky" reference is funny.
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