Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Michelob ULTRA Super Bowl 2016 TV Commercial, 'Breathe'

Michelob ULTRA rings in Super Bowl 50 with a spot directed by Antoine Fuqua, also known for his direction in the movie "Training Day." Elegantly shot clips show men and women at the peak of their physical exertion while taking part in intense workouts. They each let out a powerful breath in echoing their hard-won victories, and they celebrate by popping open a bottle of Michelob ULTRA beer.

Advertiser
Advertiser Profiles
Products
Tagline
“Brewed for Those Who Go the Extra Mile”
Songs - Add
Mood
Active
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Clint Brink ... Man exasperated at mountain top, Jaden Klein ... Weightlifter, Jasmine Wynn ... Yoga girl with purple top, Jillian Nelson , Nick Denbeigh ... Man in locker room with towel on head
Production
Antoine Fuqua ... Director, Catherine Finkenstaedt ... Production, Jeremy Barrett ... Production, Karen Chen ... Producer
Agency
FCB Chicago (Agency), FCB Chicago (Creative Agency), Wondros (Production Company)

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