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Progressive TV Commercial, 'Box's B-Side'
The Progressive Box (voiced by Saturday Night Live alumnus Chris Parnell) boasts about his life as a "spokesbox" as he thoughtlessly signs copies of his book "How Savings Saved Me." Because of his success, he decides to undertake several other endeavors such as a one-man show, a recording deal and appearances on a talk show called "Gabbin' With Gretchen." When the host asks him what he says to the critics, the box flips open his book and cryptically replies, "Crities gonna neg."
- Advertiser
- Progressive
- Advertiser Profiles
- Facebook, Twitter, YouTube
- Products
- Progressive Auto Insurance
- Songs - Add
- None have been identified for this spot
- Phone
- 1-800-PROGRESSIVE
- Ad URL
- http://www.progressive.com
- Mood
- Funny
- Actors - Add
- Ilana Becker ... Gretchen, Rod Luzzi ... Studio Engineer, Chris Parnell ... Voice Over The Progressive Box, Jean St. James ... blonde woman at book-signing
- Characters
- The Progressive Box
- Agency
- Arnold ... Agency
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Media Measurement
- National Airings
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- First Airing
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- Last Airing
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- Creatives
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- Recently Aired On
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- Est. Spend
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- TV Impressions
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- National Impressions
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- Local Impressions
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- VOD/Other Impressions
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Attention & Performance Analytics
- Attention Score
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- Industry Avg. Score
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- Earned Online Views
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- Social Impressions
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- Sentiment
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- Engagement Rating
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- Spend SOV
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- Impressions SOV
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- Engagement SOV
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