King's Hawaiian TV Spot, 'Movie Night'

As filming begins on the set of a King's Hawaiian commercial called "Movie Night," the actors find that the bowl in front of them has been emptied of Sweet Rolls. The director asks what happened to them, and one of the women points to the boom mic operator still clenching a roll in his mouth. It's revealed that almost everybody in the crew has a stolen roll in hand. The director expresses his frustration as the boom operator tosses his half-eaten snack back in the bowl.