Media Measurement
Data is based on life of ad, unless indicated otherwise
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Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
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Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About King's Hawaiian TV Commercial, 'Movie Night'
As filming begins on the set of a King's Hawaiian commercial called "Movie Night," the actors find that the bowl in front of them has been emptied of Sweet Rolls. The director asks what happened to them, and one of the women points to the boom mic operator still clenching a roll in his mouth. It's revealed that almost everybody in the crew has a stolen roll in hand. The director expresses his frustration as the boom operator tosses his half-eaten snack back in the bowl.
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Tagline
“Irresistible Since 1950”
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Funny
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Kevin A. Wright ... guy in blue shirt in the crew
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