Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Fidelity Investments TV Commercial, 'Letters'

A man writes a letter to Mr. Danoff of Fidelity Investments on a typewriter explaining that he and his wife invested in a mutual fund to help pay for their son's college education. Along with the letter, he attaches a picture of their young child so Mr. Danoff can get a sense that there are real people who trust his company with their money. After the letter reaches the Fidelity Investments office, it is taped onto the window next to many other letters, photographs and notes.

Advertiser Profiles
Tagline
“We Don't Just Manage Money. We Manage People's Money.”
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None have been identified for this spot
Agency
Fidelity Communications & Advertising (Agency)
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