Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Heineken TV Commercial, 'The Chase' Featuring Daniel Craig

Just like the James Bond character he played on the silver screen, actor Daniel Craig rushes down the stairs, daringly jumps into a boat and races away. As Craig jets off in the classic Bond-boat-chase manner, he pulls along French actress Zara Prassinot, causing her to water ski out of the water and down an aisle, literally crashing a wedding. The water skier tosses away the bouquet and swings by the bar on her way out, grabbing a silver platter with two Heineken bottles. We even catch a cameo by Herve Villechaize, who played Nick Nack in the 1974 film "Man With the Golden Gun." She unlocks herself from the water ski and jumps into the boat just as the bad guys are attacking the driver, Daniel Craig. Though Oddjob she is not, Zara saves the day by attaching a parasail to the assailant's belt, and away he goes!

Advertiser
Advertiser Profiles
Tagline
“Open Your World”
Songs - Add
Mood
Active
Movies
Actors - Add
Daniel Craig ... Actor/Actress, Zara Prassinot ... Actor/Actress, Herve Villechaize ... Man smiling in audience
Production
Tom Kuntz ... Director
Agency
G2 Worldwide (Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)

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