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Data is based on life of ad, unless indicated otherwise
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Media Measurement
Data is based on life of ad, unless indicated otherwise
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
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About Slim Jim TV Commercial, 'Mechanics'
Bill the mechanic is about to help a customer in the auto shop when his coworker Mike, munching on some Slim Jim, tells him he's got something on his nose. Bill ends up making a black circle mark on his nose, and this is quickly followed by Mike telling him he has something on both his cheeks. Pretty soon, with all the smudges strategically done on his face, Bill looks like a cat. And, Mike doesn't stop there -- He tells Bill he forgot the keys and then dangles them up in the air, making Bill try to reach for them, again, like a cat.
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