Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice TV Commercial, 'Lid' Featuring Terry Crews

Former NFL football player and Old Spice favorite Terry Crews and Isaiah Mustafa are fighting over Bearglove again. Terry Crews holds a bottle of Old Spice and yells, "Old Spice Bearglove is the BESSST!" and his legs turn into rockets and he blasts off. As he spells "COOL" out in fire, Crews flies right into Isaiah Mustafa's trap under a silver lid. Oops, blame it on his swagger.

Advertiser
Advertiser Profiles
Tagline
“Make a Smellmitment”
Songs - Add
Mood
Funny
Actors - Add
Isaiah Mustafa ... Actor/Actress, Terry Crews ... Actor/Actress
Agency
Wieden+Kennedy (Creative Agency)
Screenshots

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