Isaiah Mustafa sits at a grand piano while Terry Crews stands next to him. The two men greet the audience and proceed to admit that their feud over the best Old Spice scents has gotten a little out of hand. They have agreed to be friends, and scenes of their friendship begin to unfold. At the park, a pair of bodiless hands plays their song of reconciliation on the piano. With Mustafa dressed in his signature white-towel ensemble and Crews in his little red shorts, they toss a football. Crews tells Mustafa to go long, and as Mustafa turns around to catch the football, he finds himself holding Crews' head. Their life is full of laughter as they spend their days reading by the fire, playing mini golf and riding tandem bicycles. They meet at a bus station to end their story with a high-five, but the story's not over. They meet again on stage at an award show, and it's even more beautiful. Sitting on a porch growing old together, they savor the memories of their true friendship.

iSpot Review — December 2, 2015

Old Spice spokespersons Isaiah Mustafa and Terry Crews, return to end their feud on which Old Spice scent smells the best. For the past few months, the duo have been battling each other in TV spots branding both the Bearglove and Timber scents, often resulting in bizarre, comedic results. Although both Terry and Isaiah fought in their promotion towards their scent of choice, the truce signals the end of battling for scent supremacy.

The first spot to kick off this campaign began with the two spokespersons interrupting each other, while promoting their featured scent. After several more ads where the two rudely crash each other's ads, the two are seen in a friendship montage meant to show how their friendship has grown from their initial disdain toward each other. The creation of a customized song specifically for this spot is both clever and hilarious, even mentioning how long their newfound friendship has lasted at one point, a healthy twelve seconds. Although W+K appears to have closed the chapter on this campaign, it wouldn't be surprising (and possibly even welcoming) to see these two back in action together again.

Advertiser Profiles
“Make a Smellmitment”
Songs - Add
None have been identified for this spot
The song was created for this commercial
Actors - Add
Isaiah Mustafa ... Actor/Actress, Terry Crews ... Actor/Actress
Publicis (Media Agency)

More Old Spice Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Engagement Rating
Industry Share of Voice
Back to top