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Attention Score
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Media Measurement
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About Old Spice TV Commercial, 'Truce' Featuring Terry Crews, Isaiah Mustafa

Isaiah Mustafa sits at a grand piano while Terry Crews stands next to him. The two men greet the audience and proceed to admit that their feud over the best Old Spice scents has gotten a little out of hand. They have agreed to be friends, and scenes of their friendship begin to unfold. At the park, a pair of bodiless hands plays their song of reconciliation on the piano. With Mustafa dressed in his signature white-towel ensemble and Crews in his little red shorts, they toss a football. Crews tells Mustafa to go long, and as Mustafa turns around to catch the football, he finds himself holding Crews' head. Their life is full of laughter as they spend their days reading by the fire, playing mini golf and riding tandem bicycles. They meet at a bus station to end their story with a high-five, but the story's not over. They meet again on stage at an award show, and it's even more beautiful. Sitting on a porch growing old together, they savor the memories of their true friendship.

iSpot Review — December 2, 2015

Old Spice spokespersons Isaiah Mustafa and Terry Crews, return to end their feud on which Old Spice scent smells the best. For the past few months, the duo have been battling each other in TV spots branding both the Bearglove and Timber scents, often resulting in bizarre, comedic results. Although both Terry and Isaiah fought in their promotion towards their scent of choice, the truce signals the end of battling for scent supremacy.

The first spot to kick off this campaign began with the two spokespersons interrupting each other, while promoting their featured scent. After several more ads where the two rudely crash each other's ads, the two are seen in a friendship montage meant to show how their friendship has grown from their initial disdain toward each other. The creation of a customized song specifically for this spot is both clever and hilarious, even mentioning how long their newfound friendship has lasted at one point, a healthy twelve seconds. Although W+K appears to have closed the chapter on this campaign, it wouldn't be surprising (and possibly even welcoming) to see these two back in action together again.



Advertiser
Advertiser Profiles
Tagline
“Make a Smellmitment”
Songs - Add
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Isaiah Mustafa ... Actor/Actress, Terry Crews ... Actor/Actress

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