Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Betterment TV Commercial, 'Mom's New House'

A young girl and her grandmother are baking in the kitchen when the girl's father walks through the door. The man greets the two, and his mom immediately begins doting on him by adjusting his collar and wiping his mouth with a napkin. The man used Betterment's automated investing services to help his mother buy a home nearby. Now, he is enjoying the benefits of keeping her close... but not too close.

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Tagline
“Investing Made Better”
Songs - Add
Mood
Active
Available At
Actors - Add
Ben Gougeon ... Dad, Sherrill Ducharme ... Grandma/Mom, Tyler Milliron ... Voice Over)
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