After going over the many safety measures (like background checks for drivers) provided by Lyft, the Ride Corp executives step up their game by creating a safe word, like maybe "boba." But, then again, they may actually want boba. Something more exotic is required: Barbara.

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Tagline
“Serious About Safety”
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None have been identified for this spot
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Funny
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Adam Sauter ... executive in black jacket, Tobias Jelinek ... boss
Agency
Made Movement (Creative Agency), Digitas (Media Agency)
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