Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dos Equis TV Commercial, 'The New Most Interesting Man:Tailgate in the Serengeti'

Most people can't play college football while in high school, but the Dos Equis Most Interesting Man in the World is not "most people." When a helicopter full of his friends lands in the middle of the Serengeti for a tailgate party, he easily carves a coconut into a football and kicks a field goal through a pair of giraffes serving as goal posts. After his friends cheer on his success, he urges viewers to "stay thirsty."

Advertiser
Advertiser Profiles
Tagline
“Stay Thirsty, Mis Amigos.”
Songs - Add
Mood
Active
Actors - Add
Augustin Legrand ... The Most Interesting Man in the World
Animals
Agency
G2 Worldwide (Agency), Havas Worldwide (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)

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