The little bunny who declares himself the "honorary real Trix rabbit" informs viewers that General Mills uses real ingredients such as honey, cinnamon and cocoa to sweeten its cereals. After he concludes his pitch, he announces that it's the moment he's been waiting for. It's time to eat the bowl of Trix! Suddenly, the original Trix rabbit swipes the cereal and reminds the little bunny that Trix are for kids. A rookie mistake!