Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Mills TV Commercial, 'Real Rabbit, Real Ingredients'

The little bunny who declares himself the "honorary real Trix rabbit" informs viewers that General Mills uses real ingredients such as honey, cinnamon and cocoa to sweeten its cereals. After he concludes his pitch, he announces that it's the moment he's been waiting for. It's time to eat the bowl of Trix! Suddenly, the original Trix rabbit swipes the cereal and reminds the little bunny that Trix are for kids. A rookie mistake!

Advertiser
Advertiser Profiles
Tagline
“Love Cereal Again”
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Characters
Animals
Agency
Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)

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