Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice Sweat Defense TV Commercial, 'Be Harder' Featuring Von Miller

If Old Spice Sweat Defense works to block football star Von Miller's sweat and keeps him dry, how will anyone know he's working hard? He decides he will just have to work harder to break a sweat so everything is more of a struggle. Instead of just running down the field, he makes his trip harder by tying his shoelaces together, doing the limbo, carrying a buzzing beehive and participating in an egg race. After waiting in an airport security line on the field, he declares all this extra work to be "the perfect amount of hard."

Advertiser
Advertiser Profiles
Tagline
“Stay Unforsweatable”
Songs - Add
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Echo Campbell ... redhead girl in egg-and-spoon race, Justin Goltz ... Seattle Seahawks #6, Von Miller ... Athlete, Chris Reese ... TSA guy, Denver Broncos , Seattle Seahawks
Production
Holly Vega ... Producer, Steve Rodgers ... Director
Agency
Wieden+Kennedy Portland (Creative Agency), Biscuit Filmworks (Production Company)
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